PentaVision LLC is the publishing leader in ophthalmology, optometry and opticianry. Today, PentaVision produces six free-standing magazines, two live conferences, multiple virtual events, over a dozen subscription-based email newsletters, ten product websites, and nearly one hundred special media projects annually in print and online. PentaVision also produces touring seminars, digital “infomercials”, influential roundtables featuring key opinion leaders, market research as well as a commercial email-based direct marketing program that leads the vision care industry. All of this is produced at our central office in Ambler, Pennsylvania by an experienced team of writers, editors and publishing professionals with roots going back 50 years in the vision care market. Not to be overlooked is PentaVision’s extensive network of hundreds of doctors, writers, artists and editors who further enable the company to sustain an enviable track record of progress and success.
PentaVision is a privately held company with an operational focus on business agility that chooses to empower its publishing team through the best technology available today. Our leadership team of LLC “members” is enlightened from a technology standpoint, committed to marketer return-on-investment and embracing innovation that advances industry practices which provide measurable results.
Please take the opportunity to learn more about our resources by browsing this company profile, and imagine where PentaVision can help you build your company’s business in the vision care market. Then, please reach out to one of our PentaVision partners and challenge us to take your company to the next level. We believe you will find our experience and capabilities are unique, and that PentaVision is your marketing partner for the 21st century.
Meet the Team
Thomas J. Wilson
Tom Wilson is a 37-year veteran of business-to-business media with a broad range of experience in producing media and marketing solutions. Wilson’s management background includes senior positions with Advertising Age, The National Law Journal and The New York Law Journal, International Data Group and CMP Media. In 1997 he joined Bob Boucher and Pat Herron to form BCI, leading that organization’s seven-magazine Information Technology Group as Executive Vice President. In 1999, BCI chose to sell the IT Group to 101 Communications and Wilson subsequently formed his own company, Unisphere Media, and purchased Database Trends magazine. Unisphere Media pioneered web-based, sponsored subscriber and user group research projects underwritten by the largest organizations in IT; built an extensive and innovative content syndication business; developed a wide range of contract and independent email newsletters; created a sponsored webinar business; and built the information management segment’s most dynamic email marketing programs. In 2008, Unisphere Media merged with Information Today, Inc., where Wilson carried on as President until establishing the PentaVision LLC partnership and leading the acquisition of Springer’s VisionCare Group in January, 2013.
Executive Vice President, Publisher of Eyecare Business and PentaVision Consumer Influence Group
Mark has had 35 years of experience in business-to-business publishing with successful ventures in all phases of publication management, sales leadership, research and marketing. Mark spent nearly 20 years in technology publishing with Cardinal Business Media/BCI, which published technology media, as well as the current vision care publications produced by PentaVision. Mark founded the first newspaper serving the Microsoft Windows NT market in 1996, which quickly grew into the leading publication in its field. In 2005, Mark assumed publisher duties for Eyecare Business magazine, and has been steadily expanding its media platforms to better serve the evolving vision care market, including the expansion of the Optometric Management Symposium, which Mark directs as well. Mark also served as Vice President of Sales for CMP media, International Data Group, and Ziff Davis Publishing.
Executive Vice President and Publisher of Ophthalmology Management, Retinal Physician and Ophthalmic Professional
Doug Parry has been in the ophthalmology and optometry publishing space since the mid 1980’s. He created and launched the titles of Ophthalmology Management, Retinal Physician and Ophthalmic Professional. In addition, he’s carved out a slew of cutting edge custom supplements including The Ophthalmic ASC, New Retinal Physician and The Cornea Report.
Executive Vice President E-media
Rob Verna is a 15-year business-to-business digital sales director. Rob was one of the pioneers in email marketing within the business-to-business sector when he started with Boucher Communications Inc. (a predecessor company of PentaVision) in 1997. He has created integrated electronic and print media sales strategies including webcasts, live events, research and custom publishing projects. Rob manages all phases of the development, creation and deployment of custom e-mail newsletters, and contract e-mail, including custom marketing and e-research. Rob is an excellent collaborator and regularly teams with publishers, print sales representatives, the art department, developers, and vendors throughout the development process for PentaVision’s Emedia group.
Executive Vice President and Publisher of Optometric Management and Contact Lens Spectrum
Roger joined Viscom Publications in December of 1990 as an account manager for Contact Lens Spectrum and Eyecare Business magazines. He was promoted to publisher of Contact Lens Spectrum in 1996 and to Director of Business Development in 2000 under BCI, focusing on web opportunities for the VisionCare Group. In December of 2009 he was named Group Publisher-Optometry, responsible for both Contact Lens Spectrum and Optometric Management. Roger began his career as an editor at Business Journals, a trade publisher serving a range of industries. He also oversees PentaVision's highly successful Global Specialty Lens Symposium.