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The PentaVision Blog

As Email Evolves, Your Email Marketing Strategy Must, Too


Email's decentralized nature has allowed it to evolve and address market and user demands. What was once a basic communication platform is now a universal ecosystem. Other than "don't send an email to everyone you possibly can," not all email marketing rules have been written yet. With particular consumers and massive amounts of data, email marketers can write the new rules.

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