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The Way We See It

The PentaVision Blog

Build Customer Relationships with Content Marketing


Engagement now is more than posting about a sale at a store, or sharing a great review about a product; it’s about personal, relatable stories that hit touchpoints that make lasting impressions on the consumer, delivered at the right moment. The combination of advertising technology and content marketing is what can deliver these well-timed, thoughtful impressions.

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Deconstructing Millennials’ preferences, habits, and values for the optometric practice: Part 3


Social media marketing is no longer optional-- it's necessary to reach the most influential demographic of consumers. Whether you have already established a social media presence, or you're still developing a strategy, here are some tips that your eyecare office can adopt to engage with your exisitng and potential Millennial customers. 

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