The Way We See It
The PentaVision Blog
What do you get when you mix one part well-known Chief Optometric Editor, one part Twitter and one part largest optometry meeting on the East Coast? Answer: one roller coaster ride of a social media cocktail.
Millennials have acquired a reputation of being many things. Selfish seems to be a category in which they find themselves listed as a top offender. However, according to a study published by Barkley, ego-centric may not be the best way to describe them.
Engagement now is more than posting about a sale at a store, or sharing a great review about a product; it’s about personal, relatable stories that hit touchpoints that make lasting impressions on the consumer, delivered at the right moment. The combination of advertising technology and content marketing is what can deliver these well-timed, thoughtful impressions.
Millennials aren’t as urban as many of us thought they were. How does this trend affect your business plan now and in the future?
Don’t drive away existing and potential customers and patients because you have not adapted your routine operations to best suit the generation that is expected to have the greatest buying power by 2017. Make sure you have the information they want and the relationship with an office that they need.