The Way We See It
The PentaVision Blog
With the holidays coming up quickly, most people have one thing on their mind. Millennials are especially keen on getting the best gift for the best price.
Millennials have acquired a reputation of being many things. Selfish seems to be a category in which they find themselves listed as a top offender. However, according to a study published by Barkley, ego-centric may not be the best way to describe them.
Engagement now is more than posting about a sale at a store, or sharing a great review about a product; it’s about personal, relatable stories that hit touchpoints that make lasting impressions on the consumer, delivered at the right moment. The combination of advertising technology and content marketing is what can deliver these well-timed, thoughtful impressions.
Millennials aren’t as urban as many of us thought they were. How does this trend affect your business plan now and in the future?
Even in the area of online and mobile, you shouldn't discount the power of your storefront. Simultaneously investing in a strategy that integrates new online strategies to current storefronts can enhance your brand and your customers’ experiences for the long-term.