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The Way We See It

The PentaVision Blog

The Millennial Marketing Paradox: Peanuts Today, Everything Tomorrow

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CEO of ITR Research, Brian Beaulieu, aggregated a compelling case during the winter Vision Council meeting that suggests that focusing on “Marketing to Millennials” represents a misallocation of scarce marketing resources. Although some of Mr. Beaulieu's figures are hard to dispute, the potential to earn the loyalty of Millennials, in my opinion, is worth the investment.

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