The Way We See It
The PentaVision Blog
Even in the area of online and mobile, you shouldn't discount the power of your storefront. Simultaneously investing in a strategy that integrates new online strategies to current storefronts can enhance your brand and your customers’ experiences for the long-term.
Do the docs really drive and shape purchases as emphatically as conventional wisdom claims? Last summer, we put the “doctor first” marketing paradigm to the test by asking ophthalmic staff how purchasing worked in their offices for equipment, software, pharmaceuticals, and “disposables.”