The Way We See It
The PentaVision Blog
Sponsored webinars emerged in 2015 as a mainstream marketing tool as a means of reaching national engaged and qualified audiences. Marketers, particularly in the vision care industry, have begun to identify and grasp the inherent broad reach and efficiency that a well-managed event delivers. Evidence of this came when PentaVision doubled its number of webinar productions for the third consecutive year in 2015. At roughly the same cost associated with producing one local live seminar, a webinar delivers both content marketing and lead generation programs with polling, surveying, question-and-answer session, post-event archiving, and advertising to national audiences. This trend of burgeoning sponsored webinars illustrates that this marketing tool's time has come.