Email Marketing

Since 1995, marketers have learned to deploy commercial emails to drive customer demand and increase advertising effectiveness. Today, e-mail continues to serve as a highly cost-effective and clearly deliverable alternative to land mail.

In late 2017, PentaVision conducted a vision care market-specific study, which represents the data analysis and conclusions extracted from the successes and failures of millions of e-mails delivered annually among vision care professionals by PentaVision. In a report, titled “Smarter Email Marketing,” we look at the principles that can increase the chances for success in vision care marketing. Contact Rob Verna, at, for your copy of this exclusive report.

Unique among email providers serving the market, PentaVision offers a variety of email techniques that maximize sponsor return-on-investment. Examples include:
  • A/B Testing
  • Principles of E-mail Design
  • List Segmentation
  • Personalization
  • Subject Lines Length
  • Lead Nurture and much more
PentaVision features by far the largest database of vision care professionals in both ophthalmology and optometry – and is the only publisher in the market offering turnkey production of your email in fully responsive design. When you partner with PentaVision, you are partnering with the most experienced and successful email team in vision care — and in the business-to-business market in general.

Design & Development Services
Need help designing or developing the perfect marketing email? Within our expert E-media team, we have Litmus-trained email professionals available to help you reach your goals. Contact your PentaVision sales representative for email design, email development or troubleshooting rates. 

Check out these examples: 


Having trouble managing your email account? Please email PentaVision for immediate action.