Contact Lens Spectrumwww.clspectrum.com
Contact Lens Spectrum (CLS) is the most respected source of clinical contact lens information for optometrists, opticians and ophthalmologists. Written by contact lens practitioners for contact lens practitioners, CLS offers timely editorial on fitting, overcoming complications, utilizing new technologies, improving patient compliance and more. CLS is the foundation for an integrated marketing solution that includes the influential live event the Global Specialty Lens Symposium, the heavily referenced and visited www.clspectrum.com website and the weekly industry newsletter Contact Lenses Today.
Eyecare Business (EB) leads the market in providing profitable solutions for eyecare dispensing. Targeting eyecare professionals (ECPs) the monthly EB delivers the highest-composition audience of qualified optometrists, dispensing opticians, optical outlet managers, chain executives, frame buyers, vision assistants, optical laboratories/wholesalers and product buyers at chain headquarters and ophthalmologists available through any single publication. The companion website, www.eyecarebusiness.com, has emerged as a dominant, scalable marketing platform that continues to extend EB’s audience through sophisticated SEO practices and “native” search engine indexing. PentaVision’s Consumer Influence Group has the ability to identify and deliver print and online media that meet the needs of vision care’s consumer marketers. Built on proprietary industry media relationships, the Consumer Influence Group merges vision care market expertise and a broad range of available media resources to deliver the consumer cost effectively and cost competitively. Eyecare Businessexecutives manage this unique program for consumer marketers.
Optometric Management (OM) is the leading practice management resource for optometry and celebrates 50 years of publication in 2014. OM is recognized as the must-read publication for optometrists who seek to improve their practice through better patient care and practice management skills. Each issue delivers articles with a “how-to” approach on a variety of topics, from patient management skills to improving the medical economics of running the practice. With expert insights and profit-boosting strategies, OM is optometry’s most popular guide to practice management. The print magazine is at the core of a marketing solution that offers PentaVision’s largest website, www.optometricmanagement.com, the influential newsletters Management Tip of the Week and Ocular Surface News, and the publication that “bridges the gap between optometry's classroom and exam room,” New OD.
Ophthalmology Management (OMD) is a behavior-changing publication that is dedicated to helping ophthalmologists improve their practice through better patient and business management. Each issue delivers articles with a “how-to” approach on a variety of topics, from patient management skills to improving the medical economics of running a successful practice. The pioneer in ophthalmic practice management insight, OMD is the foundation for a robust online community that reads the AMD Update, Strategies for Success and The Glaucoma Minute subscription email newsletters, and that accesses OMD content on www.ophthalmologymanagement.com.
New OD is produced by Optometric Management as the career- and practice-planning multimedia resource that offers students and recent optometry school grads the valuable information they need to make the right career moves, run a successful practice by mastering the business of eyecare, and tap into optometry’s hottest opportunities.
OM’s annual conference, the Optometric Management Symposium on Contemporary Eye Care, is the go-to CE and practice management event in the industry taking place for the tenth time in December 2014.
The Ophthalmic ASC
OMD also publishes the quarterly supplement, The Ophthalmic ASC, which reaches the dynamic ophthalmic ambulatory surgery center marketplace. This special section is distributed as an outsert through OMD and offers a limited inventory of marketing opportunities to organizations targeting this specific market segment.
Now more than ever before, ophthalmologists are required to think as an MD and a CEO. The right balance of clinical and practice management skills is critical for a practice to flourish. Every month just one publication delivers the essential strategies needed to navigate and grow today’s ophthalmology practice. Led by Chief Medical Editor Larry Patterson, MD,Ophthalmology Management provides all the tools ophthalmologists need to succeed, bringing them the latest practice management pearls, clinical advancements and medical economics they need to help their practices grow.
Six times a year, Ophthalmic Professional reaches ophthalmic techs, nurses, assistants and office managers with the critical information they need to make the maximum contribution to the ophthalmology practice. Key topics covered are practice flow and efficiency, staff management, new technologies, government regulations, surgical procedures, EMR/EPM systems, coding, case studies, compensation programs, as well as business and financial planning.
Research indicates that age-related macular degeneration (AMD) could reach epidemic proportions in the next decade due to the general aging of the population. In addition, fully half of America’s 26 million people afflicted with diabetes over a 20-year period will suffer from diabetic retinopathy. Retinal Physician (RP) covers the latest advances in AMD, diabetic retinopathy, macular edema, retinal vein occlusion as well as surgical intervention in posterior segment care. Retinal Physician puts into perspective what the scientific developments mean to today’s practice and discusses ramifications of new studies, treatments and patient management strategies.
The RP website, www.retinalphysician.com, is by a wide margin the go-to resource online for retinal physicians globally. In addition, RP publishes the Retinal Physician eUpdate and the Retina Practice Efficiencies newsletters.