Millennials are known to have distinct, unique style to express their unique styles. Individuals don’t subscribe to a single fashion trend anymore, but rather establish a personal style. As a result, retailers have to be prepared for the wide range of preferences in style.
 
Frames no longer are solely utilitarian—they’re now a statement. While many frames-wearers have prescriptions, more and more millennials without prescriptions want to purchase frames to achieve a particular look. There are also those who are looking to buy blue-light lenses, and want great frames to spice up the practical purchase.
 
So what frames are millennials buying for both prescription and sunglasses? Here’s are some style suggestions to get a start on your inventory to attract millennials:
 
 

Oversized frames and Thick frames:

Think: Statement piece.

Clark Kent:

Yep, Superman. His frames were black, and now millennials are digging these big, rimmed frames in other colors, such as dark blue and brown. Warby Parker even came out with frames inspired and named after the movie.
 

 
Man of Steel line by Warby Parker

Geometric frames:

Squares, circles, rectangles, and even hexagons. Fortunately, we aren’t seeing too many heart-shaped frames.

 
Geometric Collection Diamond Shades by 13 & 9











 

Colorblock frames:

Because two great colors are always better than one!

Colorblock Sunglasses by Fendi















 

Clubman:

Millennials love bringing back old trends that Boomers thought were buried forever. Metal rims with the black (and other colored!) eyebrow piece is coming back and is hotter than ever.


Leona Clubman, by Tom Ford












 

Clear frames:

The uniqueness and major versatility with different outfits make up for the lack of color.

 
Warby Parker





















Some millennials want styles inspired for decades ago, others like a timeless, classic frame, and there are those who want something futuristic and funky. Offer fashionable, funky, and classic options to draw in the diverse styles and personalities that will walk through your door. Rotate styles often and never forget to announce your new inventory on social media!