Perceptions

Don’t drive away existing and potential customers and patients because you have not adapted your routine operations to best suit the generation that is expected to have the greatest buying power by 2017. Make sure you have the information they want and the relationship with an office that they need. 

Social media marketing is no longer optional-- it's necessary to reach the most influential demographic of consumers. Whether you have already established a social media presence, or you're still developing a strategy, here are some tips that your eyecare office can adopt to engage with your exisitng and potential Millennial customers. 

Eyecare Business has set out to simplify the complexities and intricacies of Millennials so that optometric practices can more easily develop effective strategies to earn Millennials’ customer loyalty.
 
Here, in the first installation of our series on Millennials, we explore Millennials’ values and habits related to decision-making for purchases.  

Email's decentralized nature has allowed it to evolve and address market and user demands. What was once a basic communication platform is now a universal ecosystem. Other than "don't send an email to everyone you possibly can," not all email marketing rules have been written yet. With particular consumers and massive amounts of data, email marketers can write the new rules.

CEO of ITR Research, Brian Beaulieu, aggregated a compelling case during the winter Vision Council meeting that suggests that focusing on “Marketing to Millennials” represents a misallocation of scarce marketing resources. Although some of Mr. Beaulieu's figures are hard to dispute, the potential to earn the loyalty of Millennials, in my opinion, is worth the investment.