Millennials care. Particularly, they care a great deal about humanitarian efforts. For this generation, it is no secret that fashion trumps comfort. However, did you know that the same concept applies to them when it comes to philanthropy and their wallets? That’s right. Millennials will pay more for a brand which publicly markets its good intentions. If you are looking for ways to target Millennials, “Cause Marketing” may be your answer. According to an article written by Kim T. Gordon of Entrepreneur, 87% of consumers would take the plunge and transition from one brand to another if the competing brand supported a good cause. With that said, by combining your for-profit business with a non-profit organization, essentially everybody wins.
 
There are many organizations out there which cater to the eye care industry. Vision is an important sense that people wish to preserve; those who lack that endowment wish to obtain it. 20/20/20 uses 100% of the donations received to fund their free surgery programs around the globe to give children and adults alike the gift of sight. EyeCare America provides people with free eye exams. If you would like to appeal to both Millennials and animal lovers, try your hand at a partnership with The Seeing Eye. Their four legged furry friends will thank you.
 
Whichever way you look at it, this type of partnership will ultimately benefit your business. People, especially Millennials, like the feeling of putting good karma out into the universe, and waiting for it to come back to them…. Maybe they are just a little bit selfish after all.