The Way We See It
Summer 2016
Millennial Migration
Millennials aren’t as urban as many of us thought they were. How does this trend affect your business plan now and in the future?
Online shopping may not replace brick and mortar the way you think it will
Even in the area of online and mobile, you shouldn't discount the power of your storefront. Simultaneously investing in a strategy that integrates new online strategies to current storefronts can enhance your brand and your customers’ experiences for the long-term.
Is your website optimized for your patients?
Millennials make calculated decisions based on research and references. So when it comes to choosing a particular doctor or office to visit for the first time, you can be certain that they’re considering a slew of options.
Don't make video harder than it has to be
Video is a great way to develop customer relationships, as it allows your office to show off some of its personality, while also providing useful information to current and potential customers. If you haven’t considered video for marketing, here’s why you should.
Are you carrying the frames that Millennials want?
Individuals don’t subscribe to a single fashion trend anymore, but rather establish a personal style. On top of that, frames no longer are solely utilitarian—they’re now a statement. As a result, retailers have to be prepared for the wide range of preferences in style.
Publications
