The Way We See It
Winter 2016
Resolutions That Every Business Owner Needs to Make
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The turn of a new year is a time of self-reflection for most people, looking back on what they've achieved thus far and looking ahead to what they will accomplish next year. We've got you covered with ideas on what you should be looking to change as a business owner.
Protecting Your Eyes in Winter
In the warm summer months, it's easy to remember to wear sunglasses, but do you forget to wear them in the winter?
One-Stop Selling and Marketing Is Yesterday’s Paradigm
Do the docs really drive and shape purchases as emphatically as conventional wisdom claims? Last summer, we put the “doctor first” marketing paradigm to the test by asking ophthalmic staff how purchasing worked in their offices for equipment, software, pharmaceuticals, and “disposables.”
Webinars Move Into The Mainstream – Choose Your Producer Wisely
Sponsored webinars emerged in 2015 as a mainstream marketing tool as a means of reaching national engaged and qualified audiences. Marketers, particularly in the vision care industry, have begun to identify and grasp the inherent broad reach and efficiency that a well-managed event delivers. Evidence of this came when PentaVision doubled its number of webinar productions for the third consecutive year in 2015. At roughly the same cost associated with producing one local live seminar, a webinar delivers both content marketing and lead generation programs with polling, surveying, question-and-answer session, post-event archiving, and advertising to national audiences. This trend of burgeoning sponsored webinars illustrates that this marketing tool's time has come.
Publications
