The Way We See It
The PentaVision Blog
Protecting Your Eyes in Winter
In the warm summer months, it's easy to remember to wear sunglasses, but do you forget to wear them in the winter?
Deconstructing Millennials’ preferences, habits, and values for the optometric practice: Part 3
Social media marketing is no longer optional-- it's necessary to reach the most influential demographic of consumers. Whether you have already established a social media presence, or you're still developing a strategy, here are some tips that your eyecare office can adopt to engage with your exisitng and potential Millennial customers.
Deconstructing Millennials’ preferences, habits, and values for the optometric practice: Part 1
Eyecare Business has set out to simplify the complexities and intricacies of Millennials so that optometric practices can more easily develop effective strategies to earn Millennials’ customer loyalty.
Here, in the first installation of our series on Millennials, we explore Millennials’ values and habits related to decision-making for purchases.
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